Exponents Blogs

  Targeting Everyone vs. Targeting Those Most Likely to Buy from You An affordable, efficient, and effective way to grow your business is to focus on your target market—the people most likely to buy from you. The alternative is to cast the widest net to “catch” as many customers as possible. This approach will lead […]

What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this. For decades, the exhibition industry has featured two […]

Intro Different  convention centers across the U.S. have different labor rules, which can be confusing for the trade show participators to interpret. The rules  at one facility  might differ a lot in another, which  makes it difficult for the participators to be within the rules everywhere. Moreover, labor laws might change within any given year […]

The Promotional Item Industry There is a whole industry around the production and selling of promotional items. The industry peaked in 2007 with almost $20 million in sales. The industry remains strong, with over 800,000 promotional products on the market! The same six items remain the most popular and account for about 2/3 of all […]

Las Vegas is home to an array of world-renowned restaurants, convention centers, hotels, resorts, and casinos. There are also seemingly infinite attractions and shows to check out during your stay. This guide highlights some of the best spots for meetings if you are traveling to Las Vegas for trade shows. The guide is divided into […]