Exponents - Blogs
Practical Tips for Choosing the Perfect Flooring
Your guide to flooring, carpet alternatives, and environmentally friendly options The 5th Wall When you look through your booth space rental contract, you might find a clause that states you must carpet your exhibit space. Show managers usually don’t care what you use – as long as your space is covered. Carpet is still the […]
Major Players Behind Successful Trade Show Booths
Who are the major players that put on a trade show and provide services to exhibitors? Rookie or veteran of the industry, you might have a difficult time naming them all. There are several – often with multiple different names and responsibilities that vary from show to show. To help you know who’s who, […]
How to Evaluate the Success of Your Trade Show Exhibit
“Leads. It’s all about the leads.” – common trade show industry idiom “It’s all about accountability” – Exponents You’re settling back in after a long trade show. Time to gather business cards, chicken-scratch notes, and badge scanner data so your team can start cold calling. No! No! No! There is a better way, and this […]
Your Guide to Utilizing Video
Why You Should Utilize Video? At this point, is it safe to say that technology is a mainstay in trade show booth design? Well, the statistics sure seem to support it. One of the most accessible technologies to leverage also happens to be one of the most impactful: video. Videos help you educate, inform, […]
Your Guide to Booth Staff Etiquette and Training
Introduction Research shows that trade show attendees weigh their interaction with staff over every other factor at the booth. One of the significant reasons attendees travels so far to attend shows is to meet your key team members — and compare your team with your competition. In short, attendees want to meet the people behind […]