Exponents Blogs

There’s nothing like an industry trade show to help companies drum up business and grow their customer list. At these events, brands can choose to launch new products, forge long-lasting partnerships and showcase their offerings for all to see. There are a number of shows that take place throughout the year, but it’s important for […]

  Every trade show requires an investment of both time and money. That means exhibitors should expect to see a real return on that investment. However, far too many business owners plunge into exhibiting without a carefully crafted plan. Here are 19 mistakes no one should make when taking part in a trade show.   […]

  A boring trade show booth is certainly not going to attract the attention you desire. With so many booth setups at the average trade show, yours will be completely ignored if there are not certain elements in place. Trade show booth rental designs are constantly evolving and each year seems to outdo the last. […]

  Companies rely on exposing their products to new customers, and one of the most effective ways to accomplish that objective is to participate in trade shows. While companies can choose to purchase a trade show booth, there are distinct advantages offered by renting a booth. At the same time, however, there are some problems […]

Trade shows offer business owners the chance to gain exposure, network with other industry professionals, and learn about contemporary trends in their fields. Those who are new to the trade show game may not know exactly how to best present themselves, though, which can lead to some unfortunate faux-pas. Not every company has a full […]