Exponents Blogs

  For many professionals, trade shows are the most exciting events of the year. Who wouldn’t want to to get out of the office for a few days, learn the latest innovations in your field, and rub shoulders with your industry peers from around the country? Attending a trade show can be a brilliant way […]

Trade shows tend to involve a bit of sensory overload—in a good way. Traveling from display to display, one begins to feel more and more immersed into the world of their industry. This makes witnessing the unveiling of new technologies and talks by industry superstars all the more exciting for consumers. This is, in part, […]

While formulating your company’s marketing plan, it’s important that you don’t overlook the benefits of participating in a trade show. On the surface of it, trade shows may seem far too expensive, but the benefits definitely outweigh the costs. In fact, most companies allocate roughly 32% of their marketing budgets to trade show events and […]

Confused with the words “heroes’ journey”? Don’t be, because we aren’t talking about iron man creating his suit. As a marketer, our hero is our brand and its journey from a zero to hero needs to be mapped down, prepared and presented for each seeker who trusts in the right services. This story of our […]

  Getting to see the downfall of your trade show success can be the worst thing for any participating exhibitor. As a brand marketer what do you think is lacking in your trade show to attract potential leads? Why is your trade show not being recognized amongst the potential clients? What do you think is […]