Exponents Blogs

  Careful planning and thoughtful research can go a long way in achieving your trade show goals. When a company invests its efforts, time and financial resources, it is only prudent that they shall expect to achieve a return on that investment and look to add value. Beyond the maths of the trade show yet […]

You have decided to participate in a trade show and are trying to cook up strategies for the perfect booth. You want something that enhances your presence at a crowded event and persuades the audience to stop by and learn more about your products and services. That is one of the more essential purposes of […]

Trade show booth designs play a serious role in defining your company’s success and establishing your image in the market. Understanding their importance as well as the amount of effort and strategy that goes into creating them, many of these events conduct award ceremonies to recognize and reward the best trade show booth designs. The […]

  Do you feel like you have to up your game with every single trade show? It seems like just yesterday that all you needed was a strong product, and you had attendees lining up at your exhibit booth! Companies have since moved on to stunning customized booths with cutting-edge displays to increase footfall at […]

Did you know that 64% of trade show attendees are not existing customers of the companies exhibiting? Recent studies suggest that 92% of attendees come specifically to explore new products and services. These statistics highlight your trade show booth marketing strategy’s vital role in promoting your brand and generating new business leads. Trade shows are […]