Exponents Blogs

Trade shows, or trade fairs, are the most effective platform that B2B and B2C companies can use to showcase their goods and services in a competitive market. Slowly becoming a popular marketing tool, trade shows are interactive events that allow companies the opportunity to gain exposure to new markets, gather intelligence on their competition, meet […]

In today’s highly competitive business climate, startups seem to be setting aside more than a third of their marketing budget to participate in trade shows. While this may seem like a lot of money, it’s actually not very surprising. Attendees at trade shows are serious customers who do a lot of homework beforehand and come […]

As the owner of a fledgling startup, you could not be prouder of yourself and your team for taking a mere idea and building it into a worthwhile product that will potentially benefit many. Now, your baby needs to be introduced to your customer base as soon as possible. And while online marketing will get […]

The most important aspect around modern day custom trade show exhibits is the fact that they can significantly vary regarding pricing. When you aim for a trade show exhibit, you would want to stretch the dollars invested into the trade show booth with a blend of high impact design with cost-effectiveness. To derive unmatched ROI […]

You’ve probably seen the value of a great booth firsthand. You’ve seen trade show visitors look toward the booth in awe and step closer to find out what it’s all about. Maybe you even went over to see for yourself. Or perhaps you’ve spent an hour or two on Pinterest seeking inspiration from the most […]