Exponents Blogs

Whether you’re exhibiting at a trade show for the first time or returning to an event and want to maximize your impact, the design of your trade show booth has a huge effect on your results as an exhibitor. From color schemes to copy, a wide range of factors plays a part in helping to […]

  There is a lot of noise in the world and there is very little chance that we will be remembered. Steve Jobs had inadvertently outlined one of the biggest challenges that salespersons face at trade show events. With so much commotion, so many exhibitor brands and so many trade show display items around, a […]

  What makes a brand truly successful? When you go to various trade shows, there are always a handful of expo displays that seem to be dominating the event. What makes them better than everyone else? Is their secret hidden inside their booth designs? You may find yourself asking these questions on a regular basis. […]

Logistics is one of the most important aspects of exhibiting at a trade show. It’s also one of the most challenging, particularly for new businesses taking part in a trade show or other industry event for the first time. From comparing shipping rates to making sure you’re compliant with the event directions, there are numerous […]

Trade shows are an excellent way to step up your sales and gain brand recognition. However, without the proper strategies and know how, making your show a hit can be a difficult task. There are sometimes hundreds of businesses at these events all battling to net as many sales as possible at their trade show […]