Exponents Blogs

Is your next trade show located outside your home city? Whether you’re traveling to a different city or a completely different state, preparing ahead of time can help you avoid headaches and enjoy a smoother, less stressful experience at your next trade show. From booking the right accommodation to planning out logistics and event-day assembly […]

Trade shows cost exhibitors for sure and sales executives face a daunting task of making every dollar spent on the trade show participation count. The risk in trade show participation stems from the fact that it is a sponsored activity and at the day if there is no visible impact on the top line and […]

Trade show marketing is about making the right impressions on people. The big difference between the spectrum of routine marketing practices and trade show marketing is that the former offers continuity, scale and thus opportunities to close sales, whereas the latter opens a window of opportunity for a short period of time, offers outreach opportunities […]

As salespersons, how many times have we literally witnessed being done apart from a hard-earned lead after the trade show? The biggest challenge facing the community of convention booth staffers and salespersons is that despite having access to a formidable volume of data on leads, the conversion of these leads into closed sales borders on […]

How to Choose the Right Trade Show Booth Size Many exhibitors default to either the smallest space available to control costs or the largest space they can justify for visibility. Both approaches miss the point. The real objective is to choose a booth footprint that allows your team to conduct meaningful interactions with prospects while […]