Exponents Blogs

There are multiple components to a successful trade show booth design. First, your booth has to stand out from the crowd and attract attention, encouraging attendees to step inside and talk to your sales representatives. The second component is engagement. An engaging, effective design not only attracts plenty of attention from trade show attendees — […]

Ready for your next trade show? From signage to business cards, there are certain “must-have” items that belong on any trade show packing list, whether you’re taking part for the first time or returning to an event after a successful appearance. However, there are also items that don’t belong at any trade show, from snacks […]

Did your last trade show fail to meet your expectations? While trade shows can produce a huge return on investment if done right, it often only takes one or two small mistakes to seriously hurt your booth’s effectiveness. From an uninspiring heading to banners that just don’t match your brand, small design mistakes can have […]

Just like any other marketing or sales campaign, it’s the actions you take before your next trade show that will play the biggest part in determining your results. Goal setting is an important step in preparing for any trade show. The right goals and objectives will guide your trade show booth design process, help your […]

Worried about blending into the crowd? Trade shows are all about standing out, whether from your top competitors or simply getting noticed amongst the sea of other exhibits, displays and product demonstrations on the exhibition floor. As a trade show booth designers, the key to standing out is often the accents and accessories you add […]