Exponents Blogs

Are you preparing to exhibit at your first trade show? From massive conventions to small events, the key to success at any trade show is often location, location, location. Just like a well-situated retail store can attract twice, triple or quadruple the foot traffic of a store in a less eye-catching position, the best trade […]

Trade shows are the ultimate team effort. From directing attendees into your booth to starting conversations, capturing prospect information and closing deals, every member of your sales team has an important job to do. Collectively, these roles can add up to trade show success, helping your business generate leads, close deals and produce results from […]

You’ve picked the event, planned your booth design and chosen your top-performing sales reps to take part. The only problem is cost as after renting your floor space, preparing your promo products and putting together your exhibit, you’ve already overspent your trade show budget. Taking part in a trade show can be a costly process, […]

Customers are the driving force of your businesses. They help businesses grow from small, to large, to multi-million dollar industries. Without customers, a business will cripple and fail and fade out of existence. So, it makes sense to keep in the loop with how your customers feel about your business, and that is exactly why […]

The prospect of attending a trade show seems both exciting and nerve-wracking at the same time. Contacting several interested customers will catapult your sales to new levels. It doesn’t matter whether you’re running a large or small business; trade shows are guaranteed to be lucrative, provided that you make the right moves. The trade show […]