Exponents Blogs

  Are you a trade show rookie? Taking part in your first trade show can be a major step for your business, as well as a serious learning experience for you as a business owner, executive or sales rep. While sales tactics, products and offers all play a role in determining the success of your […]

Trade shows, just like advertising campaigns or sales efforts, are all about ROI. Generate more revenue from the event that your exhibit, staff and registration fees and you can view the event as a success; generate less, and it’s a learning experience. While generating a positive return on investment from trade shows has a reputation […]

  In the crowded, busy environment of a trade show, first impressions matter. The design of your trade show booth plays a huge role in determining your success, from encouraging attendees to enter and speak to your sales staff to creating a visual “theme” for your business. From typefaces and colors to furniture, layout and […]

  Creating a unique selling proposition can greatly benefit your business’s success at your next trade show. These propositions focus mainly on what makes your products unique, such as their very low price, very high quality, or combinations of the two. In some cases, the intention may be on how your product is the first […]

Tradeshows have gained immense popularity throughout the years. Tradeshows are known to offer an excellent place for businesses to connect with their audience and expand their market presence. Becoming part of a particular tradeshow requires substantial investment from the side of the business which is why it is imperative to maximize the return on investment […]