Exponents Blogs

  A trade show or fair is an opportunity for an enterprise or business to attract more customers and investors to subscribe to their product or service. Since most people who attend these exhibitions are genuinely interested in what it has to offer, a business has an opportunity to create a loyal customer base. Therefore, […]

  For a busy exhibitor, the months leading up to the tradeshow are some of the busiest. Activities like preparing the tradeshow booth, the presentation of the product, booking the venue, generating leads, among others, takes up an enormous amount of time and resources. Why not let technology be on your side to help you? […]

  Every exhibitor invests in tradeshows these days in an effort to market their product. While tradeshows are highly instrumental in promoting a business, they can also be quite expensive. An exhibitor therefore needs to be sure they are making a good return on investment for the amount that they are putting in to a […]

It is a coordinated effort that happens behind the scenes. These are ‘necessary evils’ that cannot be avoided. Trade show drayage or material handling charges can come out of the blue, especially towards the end of a trade show. These costs refer to the movement of exhibition material to the booth. This unavoidable expense can […]

  Stage 1: Know Where You are Headed & Choose Your Actions In marketing as well as in the offshoots of marketing activities, the quickly forgotten aspect is planning. Dave Ramsey captures the essence of this thought when he says, “People are in such a hurry to launch their product or business that they seldom […]