Exponents Blogs

  The task of setting up your booth on the floor is tedious. It’s stressful to make sure that nothing is missed during setup and nothing was lost during dismantle. But, if you have the right information to use, you can insulate yourself from any last-minute surprises during the installation and dismantle your next trade […]

Trade shows are a brilliant place to display your products to a wider audience who are likely interested in products like yours. Escaping the confines of a webpage or a catalog, the products can be first handedly accessed by your loyal customers and curious attendees in the event. Whether you’re pitching your product or service […]

  Competition in trade shows is particularly intense, with the biggest brands and companies in the Fortune 500 ranking investing heavily in marketing actions, such as trade shows. Multiple exhibitors present their latest products there, redoubling their creative ideas to make their booth even more attractive. Competition is therefore fierce, especially during trade shows. As […]

  Targeting Everyone vs. Targeting Those Most Likely to Buy from You An affordable, efficient, and effective way to grow your business is to focus on your target market—the people most likely to buy from you. The alternative is to cast the widest net to “catch” as many customers as possible. This approach will lead […]

What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this. For decades, the exhibition industry has featured two […]