Exponents Blogs

  Who are the major players that put on a trade show and provide services to exhibitors? Rookie or veteran of the industry, you might have a difficult time naming them all. There are several – often with multiple different names and responsibilities that vary from show to show. To help you know who’s who, […]

“Leads. It’s all about the leads.” – common trade show industry idiom “It’s all about accountability” – Exponents You’re settling back in after a long trade show. Time to gather business cards, chicken-scratch notes, and badge scanner data so your team can start cold calling. No! No! No! There is a better way, and this […]

  Why You Should Utilize Video? At this point, is it safe to say that technology is a mainstay in trade show booth design? Well, the statistics sure seem to support it. One of the most accessible technologies to leverage also happens to be one of the most impactful: video. Videos help you educate, inform, […]

  Introduction Research shows that trade show attendees weigh their interaction with staff over every other factor at the booth. One of the significant reasons attendees travels so far to attend shows is to meet your key team members — and compare your team with your competition. In short, attendees want to meet the people behind […]

Trade shows can be hectic, thrilling, disappointing, challenging – it all depends on how you approach them. It’s easy to get caught up in the logistics and lose sight of the trade show’s ultimate purpose: capturing new leads and driving sales. When that happens, your trade show underperforms from a sales perspective, and you’re left […]