Exponents Blogs

  A trade show is an integral part of any good marketing plan. Of course, if you’ve ever attended a trade show before, we are sure you’ve seen rows upon rows of identical booths with cloth-covered tables and relatively inconspicuous backdrops. Unsurprisingly, these booths hardly influence the thousands of attendees who make their way to […]

  Is your next business convention just around the corner? Are you still clueless about the first step towards the trade show?  Incorporating an impactful trade show booth design is critical in getting maximum attention of visitors to achieve your trade show goals. What business parameters to do you choose to objectively assess the effectiveness […]

  Trade shows are a feast for the senses. There are countless professionals to rub shoulders and network with, incredible new innovations and projects to learn from, and amazing products to try. The excitement of even the biggest and best trade show can begin to deflate if your own booth isn’t getting the attention it […]

  For many professionals, trade shows are the most exciting events of the year. Who wouldn’t want to to get out of the office for a few days, learn the latest innovations in your field, and rub shoulders with your industry peers from around the country? Attending a trade show can be a brilliant way […]