Exponents - Blogs
First Time Exhibitors Are Recommended to Go in for a Trade Show Booth Rental
If you are a first time exhibitor, you are likely to feel anxious about the show outcome. And when you are unsure of success, it is difficult to invest heavily in booth design. Trade show booth rentals make testing waters easy. So what are these trade show booth rentals and why are they making […]
Trade Show Promotion Strategies Beyond Your Booth
While your trade show booth is an important promotional tool for trade shows, don’t make the mistake of thinking it’s your only one. Start thinking outside the box to maximize your results at every show. Use the follow tips to promote your company in ways that go beyond your booth. Show Off Your Expertise […]
5 Things Every Trade Show Booth RFP Needs to Get Approved
When you are creating your Request for Proposal (RFP) to design your tradeshow booth, your proposal needs to contain certain elements in order to be approved. You will need to provide information to your designers without overwhelming them, describe in detail any new products that you have created, and you will need to be clear […]
Essential guide for Canadian exhibitors: Navigating the US exhibitions successfully
Going to a trade show in the United States requires a lot of preparation. Do you want to travel hundreds or thousands of miles from Canada to New York City or Los Angeles or Chicago or Miami to exhibit your company’s products and services and upon arriving at the trade show learn that your display […]
Understanding and Meeting Your Boss's Expectations
Trade shows, in effect, are theatrical performances. They require the synergy of many moving parts, thorough planning, eager audiences, and, often, a lot of improvisation. Both also would be nothing without harmonic cooperation between director and staff—or, more appropriately, between a boss and employees. In any trade show endeavor, your boss is certain to […]