Exponents Blogs

What you don’t need: To hear about the wild potential of your trade show booth growing your business. You know that already. What you might need: Strategies to attract prospects to your booth. If so, read on for our top 5 strategies to drive healthy booth traffic.   Surprise, here is the top 5 list right […]

The only thing that is guaranteed about trade shows is the ever evolving and fiercely competitive landscape. With the advent of new disruptive technologies, ideas and best practices in trade show booth rentals, it is becoming increasingly evident that brand exhibitors need to constantly reinvent themselves on the floor of the trade show. Here, we […]

Why this drayage guide? Drayage is a misunderstood and controversial charge in the exhibition industry. The goal of this guide: to explain what drayage is, why it exists, and how it commonly calculates. Then, 15 tips are offered to control its costs. After reading, you should feel confident approaching drayage.   What is drayage? Drayage […]

Ever since the Gold Rush of 1848, San Francisco has been an important commercial center. Also known as the City by the Bay, San Francisco continues to thrive on trade and shipping. But these aren’t the only reasons why businesses in the city progress at an alarming rate. America’s famed Silicon Valley is also a […]

According to the Center for Exhibition Industry Research (CEIR), more than 14,000 trade shows are held in North America every year. People from across the globe gather in this part of the world to attend these marketing events. Some plan on buying a product or service while others intend on expanding their networks. Whatever the […]