Exponents Blogs

  In trade show marketing, a brand message needs to be clear so that when it is conveyed to the recipient there is maximum potential of engagement. Imagine there are 8-10 ads on a single sheet of a tabloid. Your mind would not be able to focus on the captions and message by a particular […]

Striking a conversation with visitors, as they flow in and out of different trade show rental booths at a marketing event is a two-fold challenge. First, sales persons representing the exhibitor brand deal with a crowd and it is hard to identify which of the visitors may be the right prospects to talk to. Second, […]

Less is more. The trade show industry vertical is abuzz with new handy technological devices that are redefining workflow, streamlining data collection and retrieval for lead management and easing intra-team communication for better follow-up with leads to levels unimaginable before. The integration of handy digital devices with the trade show exhibit design creates new avenues […]

In any event show, the size of the booth is not as big a concern as it is made out to be. Despite everybody wanting to set up a large booth, many booth rental companies support the fact that small booths still achieve the same purpose of the business that a large booth provides. In […]

What makes a trade show a success? Lead generation.  As a business that has invested thousands on exhibit rentals and convention display, leads are a measure for ROI. Trade shows and rental exhibits present the perfect opportunity to make an impact in the industry. But this is only achievable if you have taken the right […]