Exponents Blogs

Getting visitors to remember brand content that they have been exposed to at a trade show is an enormous challenge. First, the human mind is engineered to wander and not sit still. Second, with so many people moving around, talking and activity in the background, the sense of commotion that visitors feel is inevitable. Third, […]

  There is a huge shift in trade show business today. Modern trade shows are nowhere near what they were, a couple of decades back. Technology in our daily life is deeply interactive, so should it be in a trade show. Technologies determine the rate of success in a trade show and a few disruptive […]

Preparing for a trade show is not an easy task. It costs your company money, time, and manpower. The last thing you want is to get to the show, your salespeople ready to sign on some new leads, only for it to be a flop. Maybe your booth did not quite catch the eyes of […]

An Orlando trade show presents unique challenges to marketers. Marketing executives who have done many a mile in the United States of America in participating in intensely competitive trade shows in their concerned industry verticals and have experienced visitor engagements at the trade show sites shall agree on this. Orlando as a Trade Show Venue: […]

  Think social media and trade shows are completely separate? Think again. From creating buzz to drawing invaluable clients and customers, social media can be a powerful tool in your trade show marketing arsenal. If you’re planning a trade show exhibits, putting your social media presence to work in the weeks and months leading up […]