Exponents Blogs

The world is a noisy place and there are very little chances that we will be remembered. These words of the late Steve Jobs precisely define the power of truly immortal customer experience. The greatest measure of brand success that Steve accomplished for his brand and for himself is best gauged from the fact that […]

Do you follow a marketing calendar for your brand? If yes, what is the next stoppage point to augment brand visibility this year on your marketing calendar? What are the biggest customer outreach programs and events that you intend to undertake? Trade shows enable brands to scale up customer outreach, unlike any other marketing activity. […]

Veteran salespersons acknowledge that presenting a brand at a trade show in the midst of a sea of competitors belonging to the same industry vertical is a challenge. The uncanny similarity among competing trade show booths that narrows down the spotlight on the product category of the participating brands leads to a strong possibility of […]

  Marketing and logistics play a significant role in ensuring the success of your trade show. However, when it comes to making an impact on the bottom line, lead management is the king. Research suggests that most leads generated by the booth staff are not pursued after the show. This wastes valuable resources results in […]

Having an exhibit at a trade show is a big investment, but it’s the performance of your staffers that will determine whether it’s a worthwhile investment or not. It won’t matter how attractive your display is or how life-changing your products are if the people manning the exhibit are unable to engage the target audience. […]