Exponents Blogs

Call it the most evident form of demonstration effect in marketing, trade shows are characterized by cut-throat competition among participating brands to grab the attention of visitors, engage with them, generate leads, answer queries and close sales deals. While all sales representatives that have participated in trade shows shall agree that setting up beautiful trade […]

Are you traveling to another city, state or country for a trade show? Trade shows in other cities and regions can be great opportunities to generate new leads and expand your business, but they can also be stressful and challenging experiences. Just like any other type of trade show, the key to succeeding in another […]

What the eyes see, the mind believes to be true. Taking a leaf out of the book of Steve Jobs to create a reality distortion field, smart marketers that scale success at trade shows leverage the power of storytelling and visual narratives to make the audience believe in a brand. Ace marketers create and use […]

In the crowded, competitive environment of a busy trade show, there’s nothing quite like being noticed. From free giveaways to product demos, there is a range of ways to stand out at a trade show and build a crowd of attendees at your booth. Some are more effective than others, either from a sheer attention […]

If you have been searching for a way to drive your profits up at your next trade show but have had no luck finding an easy solution, then designing a conversion funnel may just be your golden ticket. In the marketing world, a funnel is a chart of the path your potential customers follow after […]