Exponents Blogs

Trade shows are valuable because they provide a means where companies and organizations can showcase their products and offerings to attendees that are all relevant to their bottom line. It’s why, for many companies, trade shows are the only “marketing” that they do. Why? Because they often provide the largest return on investment. But the […]

It’s vital to learn the jargon before you participate in a trade show. When you know the meanings of these words, you won’t constantly ask for clarification or struggle to express your needs: 1. The acronym “I&D” refers to exhibit installation and dismantling. A single group of workers usually handles both tasks. 2. Table throws […]

  Even with diligent planning, a successful setup and teardown depend on multiple factors that can really make or break your trade show experience and even your bottom line. To help make your next event run more efficiently and improve your ROI, check out these expert tips from the field:   1. Narrow down your […]

Trade shows and other events where you can interact with potential clients and colleagues in person are an important investment in your business. That face-to-face contact is so much more personal than a digital marketing campaign and can lead to more long-term relationships down the line. Better yet, it’s been estimated that 81% of a […]

Attending a trade show can of course be a great way of presenting your products and services, but effective trade show booth design is no easy task. Regardless of the quality of your offer, your potential customers and prospects will first and foremost expect an attractive, comfortable and safe environment in which to talk with […]