Exponents - Blogs
4 Expert-Backed Marketing Tactics for Trade Shows
Trade shows provide an excellent opportunity to network with industry experts, meet and mingle with your direct competitors, and most importantly, to present yourself to prospective clientele who have a direct interest in the services that you provide. Being at the trade show puts you in the center of your industry’s action, giving you the […]
Modular vs. Custom Exhibits. Why You Should Go Modular
A crucial part of your marketing strategy is your presentation at industry conferences. A significant portion of the budget during these shows is spent on the booth design, either modular or custom. Although there are some advantages to a custom exhibition stand, the modular format gives an exhibitor more room to maneuver and options […]
Trade Show Marketing is Easy. Follow These Steps to Success
Trade Show Marketing is Easy. Follow These Steps to Success Correctly targeting your prospects, building a booth designed to appeal to their needs and boosting awareness of your appearance at the show all help you bring in visitors at your next event. Start as early as possible and you’ll have the time you need […]
6 Ways to Attract Visitors at your Booth
Attendees Keep Passing My Booth. How Can I Reel Them In :- If you’ve been spending weeks preparing for the most important trade show in your industry, it’s frustrating to watch waves of attendees pass by your booth without giving it a second glance. After all, you believe in the efficacy of your product or […]
Island Trade Show Exhibits and How They Set You Apart
Nine Secrets to Effective Booth Design Island trade show exhibit booths are a bigger expense in a number of ways. They cost more because they’re high quality and reap great benefits for the companies who use them. There are some key differences to the booth layout with an island exhibit. Here are some of the […]