Exponents Blogs

Houston is a powerhouse city and is the fourth largest city in Texas. It’s home to NASA’s Lyndon B. Johnson Space Center and is famous for its oil and gas industry. Despite all these advancements, the city still boasts of small-town southern hospitality. This gives meeting planners and attendees a big inducement to conduct trade show […]

Custom trade show exhibits allow event marketers to make a bold statement, but purchasing them isn’t the only option. Display rentals offer several advantages that make it easier to boost a company’s marketing efforts and its bottom line. Here, you’ll learn the benefits of rented trade show displays, which makes them convenient, and why you […]

The power of a trade show in enabling your marketing team to demonstrate your brand value proposition, widen your customer base and achieve your desired marketing goals is unquestionable. Conventional wisdom has it that trade shows are the most powerful marketing tools. As we jet start on the new calendar year, it is high time […]

No matter what your company does, chances are, there’s a trade show in your industry happening somewhere in the US this year. Your competitors and plenty of prospective customers will be planning to attend—what about you? If you’ve never brought your brand to an industry expo before, you’re in for an exciting experience. Attending a […]

As with most things, the digital age has changed the nature of marketing significantly. Digital marketing is fairly simple and has the potential to reach a giant audience. This, coupled with the fact that a trade show exhibit isn’t exactly cheap, has some business owners understandably wondering if they are still worthwhile. The truth, however, […]