Exponents Blogs

  Since their inception, trade shows have grown in tremendous ways. The main goal of exhibitors is audience engagement. Without engagement, trade shows are worthless events. If you are not properly engaging the audience at trade show events, continue reading for some tips that will change the way you approach them.   Make Sure You […]

Marketing comes in numerous forms these days with more outlets available now than ever before. While the online world offers countless opportunities in this regard, the offline end of the spectrum continues to be an incredibly valuable source of new business. Ongoing studies show there’s still no substitute for old-fashioned person-to-person contact. Trade show checklists […]

Without a doubt, trade shows are an effective way to increase branding and gain customer leads. For many, starting out in the trade show arena can be a little intimidating. First-timers often feel out of their element and are unsure of the steps they need to take to experience a successful event. With this first-time […]

In a crowded Las Vegas trade show hall, the real challenge is getting attendees to notice your booth, step inside, and stay long enough to engage. Strong branding and a good marketing plan matter, but they are not enough when every exhibitor is competing for attention. A memorable Las Vegas trade show booth starts with […]