Exponents Blogs

If you are a blue-chip corporation, an established brand or even a new market entrant, you can find the answer to the question on renting or buying a trade show booth design by asking yourself what matters- value creation or cost control? Ask marketing executives that participate in a trade show and you shall arrive […]

Have you ever given a thought to the fact that participating in a trade show event and expanding your outreach while yielding a return on investment also entail risks? These are risks that eat into the return from investment in participating in a trade show and pose challenges to your brand value, data security and […]

No matter what your company does, chances are, there’s a trade show in your industry happening somewhere in the US this year. Your competitors and plenty of prospective customers will be planning to attend—what about you? If you’ve never brought your brand to an industry expo before, you’re in for an exciting experience. Attending a […]

Hey, we’re all human—everyone makes mistakes, especially on their first try with something.  When it comes to a venture as big and involved as a trade show, this can be an especially potent truth. After all, when a company is planning their first show at a major exposition, all hands need to be on deck. […]

A trade show is a valuable opportunity to grow your business. Not only is it a chance to network with industry peers and make wholesale connections, stay in the know about innovations in your field, and increase brand awareness, it’s also a fantastic way to generate leads. With the help of your shrewd marketing team, […]