Exponents Blogs

Anyone who has ever planned a custom trade show booth or taken part in exhibit setup knows there are many challenges involved. Too many to list, in fact! However, most of our new clients come to us with the three common problems. We’d like to share how you can overcome these problems with some easy […]

It is no secret that trade shows are a sure-fire way to boost your sales. A trade show, in all its sheer essence, could be considered this meet-and-greet assembly where leads are generated and your brand receives maximum exposure. Designing and setting up an effective custom trade show exhibits is an on-field marketing strategy that needs […]

  Trade shows are proven as a viable marketing channel in front of visitors. When they enter the trade show venue, the first thing they notice is the booths lined up waiting to invite them to the booth premises. However, the booth they eventually choose to spend time with depends on the initial impression emanating […]

A trade show booth is the first thing visitors see when they are walking past the multiple booths at a live event. A structured layout and elegant aesthetics captivate a visitor to walk into the booth rather than just walk by. At Exponents, we believe that setting up a trade show booth is an art […]

Chicago is one of the most exciting and competitive trade show destinations in the United States. With prominent venues like McCormick Place attracting global brands, industry leaders, startups, and decision-makers, businesses have a major opportunity to make a lasting impression. What really makes the difference is how you show up. The most effective trade show […]