Exponents Blogs

Less is more. The trade show industry vertical is abuzz with new handy technological devices that are redefining workflow, streamlining data collection and retrieval for lead management and easing intra-team communication for better follow-up with leads to levels unimaginable before. The integration of handy digital devices with the trade show exhibit design creates new avenues […]

In any event show, the size of the booth is not as big a concern as it is made out to be. Despite everybody wanting to set up a large booth, many booth rental companies support the fact that small booths still achieve the same purpose of the business that a large booth provides. In […]

What makes a trade show a success? Lead generation.  As a business that has invested thousands on exhibit rentals and convention display, leads are a measure for ROI. Trade shows and rental exhibits present the perfect opportunity to make an impact in the industry. But this is only achievable if you have taken the right […]

Getting visitors to remember brand content that they have been exposed to at a trade show is an enormous challenge. First, the human mind is engineered to wander and not sit still. Second, with so many people moving around, talking and activity in the background, the sense of commotion that visitors feel is inevitable. Third, […]

  There is a huge shift in trade show business today. Modern trade shows are nowhere near what they were, a couple of decades back. Technology in our daily life is deeply interactive, so should it be in a trade show. Technologies determine the rate of success in a trade show and a few disruptive […]