Exponents Blogs

Preparing for a trade show is not an easy task. It costs your company money, time, and manpower. The last thing you want is to get to the show, your salespeople ready to sign on some new leads, only for it to be a flop. Maybe your booth did not quite catch the eyes of […]

An Orlando trade show presents unique challenges to marketers. Marketing executives who have done many a mile in the United States of America in participating in intensely competitive trade shows in their concerned industry verticals and have experienced visitor engagements at the trade show sites shall agree on this. Orlando as a Trade Show Venue: […]

  Think social media and trade shows are completely separate? Think again. From creating buzz to drawing invaluable clients and customers, social media can be a powerful tool in your trade show marketing arsenal. If you’re planning a trade show exhibits, putting your social media presence to work in the weeks and months leading up […]

In God we trust, everybody else must bring data to the table. This straight jacket approach to determine the value of participating in a trade show quantitatively resonates with most marketing executives at the corporate level. Such a data-centric approach to meticulously identify the key trade show metrics, gather data and then crunch numbers to […]

Trade shows have been witnessing numerous trends over the last few years. Technology has completely changed the way businesses market themselves at different trade shows. So, why would 2025 be any different? While we have seen many new and exciting trends taking place in the year 2025, there is a lot to come in the […]