Exponents Blogs

Both salespersons and accountants are smart species of employees in any company, but who are smarter? When it comes to assessing brand value and understanding the impact of corporate spending on augmenting it salespersons turn out to be better than accountants. The fact is that brand value is not restricted to the numbers shown in […]

The floor of the trade show is the point where marketing meets sales. In fact, it makes enormous good sense to suggest that exhibiting a product on the floor of a trade show can augment sales in a big way. Trade shows enable both marketers and salespersons to understand what needs to be done to […]

  Do you run a growth-focused small business? From helping you generate new leads to giving you an eager, motivated audience of potential customers, trade shows offer a large variety of benefits that make them ideal for fueling your business’s growth and development. Exhibiting at a trade show can be a challenging and costly experience, […]

  Which is the toughest challenge faced by salespersons at trade shows? With a sea of exhibitor brands positioned at different trade show booths and the milling crowds of visitors at the event premises, there is a high proportion of noise that distracts visitors. Salespersons that have participated in trade shows can tell it from […]

Whether you’re exhibiting at a trade show for the first time or returning to an event and want to maximize your impact, the design of your trade show booth has a huge effect on your results as an exhibitor. From color schemes to copy, a wide range of factors plays a part in helping to […]